Happy New Year! Tik Tok is out and then just like that, it’s back in again. No surprise really, do you know how much money is spent on that platform? The bigger conversation in the tech world is Gemini. Gemini is quietly ramping up. Haven’t heard about it? I suggest you Gemini that (Google that)…
Marketing Blog
Marketing: More than a band aid; a strategy
For better, or worse, our world has become instamatic. The need for the quick fix, “results now, or else,” frame of mind can sneak up on the best of us. Instant gratification is human nature. I get it, when it comes to bottom-line marketing metrics, goals need to be pushed and met. Yet, we have…
More on Google in a Post Roe World
“It (our marketing) just isn’t working like it used to!” In our current day, far too often, this is the opening statement to the increase of calls I am getting. Center and clinics alike, concerned over the censorship and wanting to know why what used to work, no longer works. Every social outlet and news…
The Persona
One of the most critical needs of every business BEFORE they start a marketing plan is a well defined persona. Without it you are guessing in the dark. Your potential clients becomes anyone and everyone. You grasp for whatever person will buy your product or service. Never being truly satisfied with the business you dreamed…
Is There a Dial Tone?
“We went from picking up the phone and making sure there was a dial tone, to hiring more people to keep up with the business.” – LGM Client True story. This was an incredibly fun business to work with. They had been around for many years, even considered a staple in the community. They participated…
Define “Big”
I have had the privilege to be mentored by some of the best people at the top of their game. Brian Klemmer was one of those mentors. Beyond my media experience I also had the opportunity to be a founder for a leadership development company. Brian mentored us through this very successful venture. One day…
