Happy New Year!

Tik Tok is out and then just like that, it’s back in again. No surprise really, do you know how much money is spent on that platform?

The bigger conversation in the tech world is Gemini. Gemini is quietly ramping up.

Haven’t heard about it? I suggest you Gemini that (Google that) or ask Siri. However you do it, be sure to check it out. Why? Gemini will be a game changer in the search space, right next to voice (Siri) search.

Not sure why this matters? Then perhaps you are still using a phonebook…

Voice Search Statistics according to demandsage.com

• 28% utilized voice search for doctors
• 20.5% of people voice search
• 27% of people use voice search on their mobile devices
• 72% of people used voice assistance in the past 6 months.

Let’s do a quick example. Here is what Gemini currently says when you ask “What is a pregnancy center?”

In response to the increase in voice search technology, ask yourself the following questions.

• How prepared are you for voice search?
• Still utilizing paid google ad words for your primary advertising strategy?
• How will you diversify your advertising strategy as Gemini gains momentum?

Questions to ask yourself:

• What does your marketing strategy look like for 2025?
• What is included in your brand building and recognition?
• What is your online and offline strategy?
• How are you planning to leverage voice search?

There has never been a better time to take a step back and create a comprehensive strategy. The door is closing on paid ad words that people read as your top lead source. To compete, you will need a strategy. That strategy will include a solid SEO plan.

As you evaluate 2025, remember a proposal for advertising is just that, it is a proposal. A strategy is “the plan” you evaluate advertising proposals around and make marketing decisions on.

A strategy encompasses a 360-degree view upon which to build your advertising plan around.

Summary

• Ask yourself, do you have proposals or a strategy?
• Check out Gemini, Chat GPT, Ai and other streaming platforms and community opportunities.
• Evaluate your impact and connection with clients both online and off.
• Update your strategy to leverage the future of online advertising
• Hire a consultant that understands human behavior and all aspects of media including digital.

Advertising and placing media are the easy part. Building the strategy and properly optimizing campaigns both online and offline is hard part. It might be time to invest in a strategist with a strategy and not just another advertising proposal.

Need help? Reach out! LGM provides strategy, consulting and media placement. We are your partner in strategy and strategic sustained growth.

To your continued success,

Liliana Grace
Owner Founder L Grace Brands