Strategy

Strategic sustainable growth requires a plan. Our virtual CMO, strategy, and digital marketing services help chart your course.

marketing strategy

Open, honest and unbiased communication, feedback and analysis are necessary for growth. This is what you can expect when working with LGM. Truth, and sometimes the painful truth, is the foundation for our client relationships. We are committed and addicted to seeing companies grow. We take a unique approach. We don’t make recommendations to “see if it will work” or because “it is the latest trend and everyone else is doing it.” Our belief is that your marketing dollars are a result of your blood, sweat, and tears getting your business up and going. You could spend that budget a million different ways. We see it as an honor and a privilege that you entrust us with those dollars to help grow your business. We take your money very seriously, and our experts advise you accordingly.

Our first step is to build your strategy.

Ask Yourself:

  • How are your sales?
  • How is your business perceived in the marketplace?
  • What is your position in the marketplace?
  • What do you want it to be?
  • How do you compare with your competition?
  • What niche do you serve?
  • Do you have the ideal clients you want?
  • Does your persona and brand promise guide your marketing and business decisions?
  • Where is your business trending and do you want to grow?

Business Planning and Strategy

We take a 30,000 foot view of your business.

To get to the right strategy, we have to have the right conversation. Too often a business has come to us and asked for a marketing plan without a strategy or a plan. Other clients have come to us and ask that we give them a strategy they can implement. We have learned over our 15 years of experience that strategy must drive everything. We have the following opportunities for you to engage with to develop your strategy.

  • 1 Day 6 hour Strategy Review intensive for the small to medium “do it yourself” business. You will leave with a clear understanding of your target audience and how to make marketing decisions going forward.
  • 2 Day intensive for the do-it-yourself that includes a general strategy for them to implement. In addition to the 1 Day review, you will also get marketing strategy recommendations that you can implement or shop the market to have implemented.
  • 2 Day Intensive Marketing & Business Review with implementation and next step recommendations
  • 2 Day Marketing, Business & Internal Team Review.  This is for the business who not only wants a plan for their marketing strategy, but needs a review of the team members and internal coaching team building solutions.
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