The Power of Your Dollar

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The Power of Your Dollar

  • Posted by: Liliana Grace

Have you tried digital marketing and it doesn’t seem to work? You are not alone.

Does it feel overwhelming as to what you should or shouldn’t do? You are not alone.

Does it feel like you are pouring good money into bad marketing? You are not alone.

I was sitting down with a business owner the other day and an all too familiar scene unfolded. With a somber look on his face, he explained that the $1,000 a month he was spending on Facebook didn’t seem to be working. Facebook sent him a message telling him that if he would spend $5 or $10 then he would reach a certain amount of people. It seemed cheap and looked like a good idea…until he got his credit card bill. He then went on to tell me he was doing the same thing with Google. Buying words. Doing ads. $5 at a time, then $10 and $20, and then before he knew it hundreds of dollars. You could visibly see he was frustrated. Then he said the key words, “So now I’m upset and still don’t have business. What are you going to do for me that Facebook hasn’t done? It was supposed to work.”

Sound familiar? Here is the truth, all marketing works if you know how to use it. Even Facebook Marketing. (Don’t shoot the messenger, there is hope!)

At LGM we can help. We take time to understand your goals and business needs and our strategies are created according to your custom needs. There is no one-size-fits-all in our book.

You are an expert at what you do. We are experts in what we do. Marketing is an entirely unique and highly misunderstood world. We consider it an honor every time we get a phone call that says, “Liliana, can you help us.” We take those calls seriously. Very seriously. As a business owner you need your dollars to work for you. A misplacement of funds can break you. When you trust us with your marketing dollars it means something to us. Just like you, we wouldn’t be doing what we do if we didn’t believe in it.

It is possible to target the right user, at the right time, with the right message, across all devices that are connecting to the web. However, doing this is not as simple as hitting “boost” on a Facebook ad. We know and understand the other options.

Digital is clearly where the world has gone, let us connect you to that world.