What’s Your AI Strategy?
Ai, ChatGPT, Gemini, Grok, Claude and more….what does this do to your advertising strategy? This year, one of the biggest impacts to every industry has been the rapid adaptation of AI search – especially with our core audience....
How did they hear about you?
How did they hear about you? When evaluating marketing, it always seems to start with, “How did they hear about you?” The reality? That worked 50 years ago. Today? Our world is so over marketed and “influencered”, there are so many ways they could have seen or heard...
Why Not Me?
Why is it working for them and not me? Why are they getting results when ours seem to be lacking? Do you ever find yourself asking these questions? Does your board ask these questions? How do you answer them? Without a clear plan, adequate budget, and a strategy in...
What’s Her Name?
What is her name? The best marketing starts by knowing who you want to reach, specifically, so name her. For this article, let’s call her “Jessica”. Do you realize the gift it is when “Jessica” extends trust to you and decides to come see you in a huge point of need?...
Google has done it….again!
Google has done it….again! What do you think of their new search enhancements? In January I shared about Gemini and encouraged watch for upcoming changes Google would be making. I encouraged you that Gemini was (is) something to study and AI is here to stay. In...
Do Less in 2026
Do Less in 2026… Wait, What?! I know—that sounds completely counterintuitive. But hear me out. Marketing is about grabbing the right person’s attention in the right moment, sparking an engagement that leads to a meaningful connection. We agree on that, right? So what...
Following up… share of voice
Last month I left you ordering pizza and discussing share of voice. Personally, I love a good cheese and veggie pizza. Side note, email me! I’d love to answer any questions you have and of course learn what your favorite type of pizza is! So, what’s with all the...
How much pizza do you want?
Even if we don’t like pizza, we all like it a little…right? I can talk with you about why your marketing budget needs to go up, or I can ask you how much pizza you want. I can talk with you about share of voice, or I can ask you how much pizza you want. Let’s imagine...
Hey Tik Tok, Hello Gemini
Happy New Year! Tik Tok is out and then just like that, it’s back in again. No surprise really, do you know how much money is spent on that platform? The bigger conversation in the tech world is Gemini. Gemini is quietly ramping up. Haven’t heard about it? I suggest...
Marketing: More than a band aid; a strategy
For better, or worse, our world has become instamatic. The need for the quick fix, “results now, or else,” frame of mind can sneak up on the best of us. Instant gratification is human nature. I get it, when it comes to bottom-line marketing metrics, goals need to be...
More on Google in a Post Roe World
“It (our marketing) just isn’t working like it used to!” In our current day, far too often, this is the opening statement to the increase of calls I am getting. Center and clinics alike, concerned over the censorship and wanting to know why what used to work, no...
The Persona
One of the most critical needs of every business BEFORE they start a marketing plan is a well defined persona. Without it you are guessing in the dark. Your potential clients becomes anyone and everyone. You grasp for whatever person will buy your product or...
Is There a Dial Tone?
“We went from picking up the phone and making sure there was a dial tone, to hiring more people to keep up with the business.” - LGM Client True story. This was an incredibly fun business to work with. They had been around for many years, even considered a staple in...
Define “Big”
I have had the privilege to be mentored by some of the best people at the top of their game. Brian Klemmer was one of those mentors. Beyond my media experience I also had the opportunity to be a founder for a leadership development company. Brian mentored us through...
Love Me Then Leave Me
LGM will grow your business. Then we might part ways. I know, what a great way to start a blog right? Kinda like your gonna love me then leave me. Here's the truth at LGM: We are addicted to growth. Period. Completely. Addicted. Growth means different things to...