Thank you so much for the Strategy Guide, Liliana. We used that at our Hope Clinic for Women (Nashville) board retreat, and it gave us so much clarity. The document was so helpful.
You and your team divided it up into sections:
- Personas — Client (3 personas) — Donor (2 personas)
- Our center and the community
- Online Presence and Digital Analysis
- Social Media Review
- Marketing Strategy Recommendations
We really focused our time as a board on the 3 client personas – the women we are serving now and two alternate personas. We spent a lot of time on the first two personas. We are now directing our clinic to seek the college age “abortion minded” women in addition to the client we are serving now. The personas really framed the argument. We were able to do a “compare and contrast” with the personas, that that led us to our conclusions. The Strategy Guide Recommendations were really helpful. We built our marketing budget around your recommendations. That let us feel comfortable as a board to make that decision. Thank you for that overview, Liliana. It made our board retreat a success.
I first met Liliana Tami in 2008 when we became a primary sponsor for the Faith and Family Night event she was organizing in partnership with the Iowa Energy (NBA D- League) & Life 107.1 FM at Wells Fargo Arena in Des Moines. Her attention and passion to community involvement and the marketing message of an organization was fresh and vibrant. Her unique ability to connect the consumer, the company and a cause results in bottom line growth for all organizations that encounter her. She is very effective in her unique creative style. I initially retained her services to help with concepts for copy writing to help deepen our story and share this personal aspect of our business with the community. I then continued to retain her services as our marketing manager and in house marketing agency to oversee all aspects of the marketing process. Very quickly my company gained additional recognition in the marketplace and significant double-digit growth as we followed her marketing plan for the year. We followed her recommendations to strategically partner with the specific community events and with the right sponsorships that align with our personal mission and cause. In the world or marketing, promotions and sponsorships there are many good things to be involved in. She focused all of our marketing efforts to have continuity between the various mediums of traditional advertising as well as our community sponsorship and partnership efforts. It can be very overwhelming to run a business and try to decipher where we need to be and not be. She brought clarity of purpose to maximize our ROI with all the events we decided to associate with. Her strategies to help us define and determine our alignments resulted in large growth for our company and significant impact in the community. We experienced significant growth in a short period of time working with her. As we continued to grow, our desire to have a full time in house day to day marketing manager increased. She helped us recruit, select and train the right team member for our company and our culture. The transition to a full time marketing manager to work and exist inside our building was great. The transition was seamless as she has been available to be sure that all documents, commercials, contracts and any other necessary pieces of information that were critical to running the marketing were provided and in place. In addition, she helped us in the selection process to be sure this individual not only fit our culture, but was also qualified to handle all aspects of her consulting role which included the marketing, planning, budget allocation, purchasing, oversight for the entire marketing team and more. It was good to have her on our team. I was confident and able to trust her with our budget, advertising allocation and even the selection process of the full time in house employee we desired to have. I would describe Liliana Tami as creative, direct, professional and effective while having the best interest of her clients in mind. I would recommend her to anyone looking to significantly grow their organization or brand, especially through caused based and social efforts.
I have known Liliana Tami for 8 years. When she took over marketing for Heartland Plastic and Reconstructive Surgery PC. Our business had no marketing strategy or plan, no budget, and no one person giving the direction and attention required. She was able to organize a variety of mediums into a plan with a target and a focus. With radio commercials timed to reach our target market, we saw an increase in appointments immediately. She was able to hit just the right note of professionalism and approachability. The commercials were within our budget since she stopped the newspaper ads that were expensive and ineffectual. People who had heard the commercials constantly approached me and Heartland quickly rose to the top of people’s consciousness. We held monthly seminars that she took to a whole new level. With the combination of raising the quality of the seminar and effective advertising, the attendance rose to over a hundred people most months. And of course this led to increased consults and surgeries. She was also able to increase the numbers for the skincare and laser departments. She was able to adjust the marketing strategy to continue to increase business even during a very difficult economic environment. She was always flexible and eternally creative. It was clear at all times that she took a personal interest in the practice. She maintained her professionalism while being friendly and open and every member of the staff was very fond of her. She is someone you can trust to do the very best for your business. She is an ethical and principled person and also has a great sense of humor, so I have always enjoyed spending time with her. I can objectively state that she brought close to double the number of patients to Heartland and for the repeat clientele of the skincare and laser departments, we still enjoy a full schedule at all times. She is knowledgeable and talented and I have no doubt she will be the best at anything she puts her mind to.
We enjoyed working with Liliana Grace, she is so creative and thinks outside the box. She takes a personal touch by getting to know you and your ministry so that you can successfully market to your audience. After implementation of our marketing Plan, our client numbers doubled.
Liliana and the entire LGM team are such a blessing. We cannot adequately express how much we love working with them. They have brought unique insight, strategy and ideas that are helping us grow our agency and our brand, streamline processes and improve our exposure on social media and the web overall. There are few people who understand a project of our size and can produce the results we are looking for and feel like an extension of our team.
I was introduced to Liliana Grace at exactly the right time in our business. We knew we needed a better system and frankly we did not know what we did not know. We did know we needed help. That help came in the form of Liliana Grace. Liliana Grace is that rare consultant who will dig in deep with your team. Liliana Grace and her team were invaluable to our organization and you will probably find your experience to be the same. We were, and I continue to be, grateful for the opportunity to have walked the digital road with Liliana Grace Media.
I just wanted to give you a little background on Liliana Tami and her services. Liliana Tami actually worked for me a few years ago and was a wonderful – valued employee. Her experience in the advertising world is superior. Marketing and buying advertising for the independent business owner is like navigating a canoe down the Amazon. You don’t realize what you should have or could have done until you get to the end and suffered a lot of wasted effort (and money). As you know, anyone you talk to about advertising has a better deal than the one before. Not trying to do a sermon here, but I’ve wasted so much money advertising over the years with the wrong media doing what I thought was best – and was wrong, I just think Tami could be a great person for you to deal with and possibly help you. She knows all the ins, outs, tricks to the trade etc. that is hard for guys like us to get a handle on. After all, we’re good at what we do and if you’re like me, it’s not advertising. She tell you straight up what’s best for your business and the best way for you to spend your money.
Liliana’s unique perspectives and insights are powerful to understanding team dynamics. Utilizing objective analytics, she is able to diagnose individual’s behavioral patterns. Recognizing the drivers of behaviors greatly assists that individual’s ability to positively impact team results and corporate culture.
We had a small budget that needed to be used very strategic. We could not afford to make any mistakes. She worked with us from start up with significant growth each year. We trusted her completely to develop a strategy, write the creative and handle the production. In the end, she saved us thousands of dollars and in 2014 we saw the largest increase to date growing our business 51% in 2014. We continued this growth curve year after year. We have had to increase our staff and hours to keep up with the increased traffic. Our clinic continue to grow with her as our CMO.