I first met Liliana Tami in 2008 when we became a primary sponsor for the Faith and Family Night event she was organizing in partnership with the Iowa Energy (NBA D- League) & Life 107.1 FM at Wells Fargo Arena in Des Moines.
Her attention and passion to community involvement and the marketing message of an organization was fresh and vibrant. Her unique ability to connect the consumer, the company and a cause results in bottom line growth for all organizations that encounter her.
She is very effective in her unique creative style. I initially retained her services to help with concepts for copy writing to help deepen our story and share this personal aspect of our business with the community. I then continued to retain her services as our marketing manager and in house marketing agency to oversee all aspects of the marketing process.
Very quickly my company gained additional recognition in the marketplace and significant double-digit growth as we followed her marketing plan for the year. We followed her recommendations to strategically partner with the specific community events and with the right sponsorships that align with our personal mission and cause. In the world or marketing, promotions and sponsorships there are many good things to be involved in. She focused all of our marketing efforts to have continuity between the various mediums of traditional advertising as well as our community sponsorship and partnership efforts. It can be very overwhelming to run a business and try to decipher where we need to be and not be.
She brought clarity of purpose to maximize our ROI with all the events we decided to associate with. Her strategies to help us define and determine our alignments resulted in large growth for our company and significant impact in the community. We experienced significant growth in a short period of time working with her.
As we continued to grow, our desire to have a full time in house day to day marketing manager increased. She helped us recruit, select and train the right team member for our company and our culture. The transition to a full time marketing manager to work and exist inside our building was great. The transition was seamless as she has been available to be sure that all documents, commercials, contracts and any other necessary pieces of information that were critical to running the marketing were provided and in place. In addition, she helped us in the selection process to be sure this individual not only fit our culture, but was also qualified to handle all aspects of her consulting role which included the marketing, planning, budget allocation, purchasing, oversight for the entire marketing team and more.
It was good to have her on our team. I was confident and able to trust her with our budget, advertising allocation and even the selection process of the full time in house employee we desired to have.
I would describe Liliana Tami as creative, direct, professional and effective while having the best interest of her clients in mind. I would recommend her to anyone looking to significantly grow their organization or brand, especially through caused based and social efforts.