Introducing Liliana Grace.

Liliana Tami Joe Grace is known for her unique ability to cut through the noise, uncover the right message and turn it into a strategy that works. It is common to hear a client ask, “How did she just come up with that? It’s perfect!” Liliana sees the connections others miss and brings the ideas, people and opportunities together to help organizations achieve the growth they are seeking.

Over her 25-year career, Liliana has managed more than $500 million in advertising budgets. She has watched marketing evolve from phone books and newspapers into an ever-changing digital landscape that now includes artificial intelligence and large language models. Through it all, she has continued to make sense of the madness.

Liliana looks at marketing in a way most people have never experienced. She combines marketing science, business realities, consumer psychology, human behavior and common sense to uncover an organization’s story and determine what will move people to act. That unique blend is the foundation of her campaigns, coaching, strategies and four companies.

Her experience includes executive coaching, donor development, marketing strategy, software development, creative direction, media placement and marketing optimization. Whether she is working with an organization in rural America or a major metropolitan market, the principles remain the same: understand the audience, align the team, use the available resources wisely and do the best work possible.

Liliana believes success is not simply a matter of budget. It is a matter of strategy, proper resource utilization, internal team alignment and everyone being equipped to do their best work. Marketing a business, nonprofit, healthcare organization, musician, author, product, service or idea—and understanding what moves someone to make a decision—simply makes sense to her.

Her unmatched work ethic can be attributed to her parents and being raised in small-town Iowa.

A 2001 graduate of Belmont University’s School of Music Business, Liliana became a Radio Advertising Bureau Certified Radio Marketing Consultant in 2005 and earned certification in InnerMetrix Profile Assessments in 2009. She was mentored by the late Brian Klemmer and was a founding member and co-facilitator of a national leadership-development company.

Liliana views every client as a partner and approaches each relationship as both a coach and an advocate. She believes the money an organization invests in its people and its marketing deserves a high-quality, measurable outcome. For more than 20 years, Liliana and her team have created those outcomes through innovative multichannel marketing, team alignment and community engagement.

Her goal is not to deliver one successful campaign. It is to help organizations understand what works, build on it and win repeatedly.