Started: Need to create and grow a digital sales department
Strategy: White label my services and partners, train management and sales team how to have a digital conversation that leads to sales.
Results: Have the competitive advantage they need to go to market locally and nationally. Provided them with the ongoing strategic relationships and strategies necessary to continue to build their digital presence.
Started: Recently undergone a name change and wanted to increase the creative messaging to be more local and approachable. Needed to secure a large growth to take market share.
Strategy: Cohesive marketing plan incorporating digital, radio, TV, direct mail, and local promotion. Create a tight branding message across all platforms
Results: $1 Million in growth in 12 months with continued sustained growth, helped them interview and hire a full time internal marketing team member.
Started: Struggling to establish a Faith and Family night event. They were considering cancelling it unless we could find a solution to make it impactful and successful.
Strategy: Identify more well known talent to perform at the game. Partner with a local business as a primary sponsor, integrate multiple large media outlets and create unique on site events, additional key sponsorships and provide more reasons to attend. Provide the sales team more value in their group sales.
Results: The 2nd largest attended game of the season. Has doubled in size and continues to be a strong ticketed and attended event 8 years in a row.
Started: Very slow foot traffic with sometimes only a few people coming in each day open.
Strategy: Reorganize internal systems, hire appropriate people, and create a cohesive marketing strategy to communicate their unique story in the community.
Results: Constant flow of traffic, tripled the staff and continue to be a strong growing business having expanded into more inventory, specialties and sales.
Started: Disorganized media strategy, no continuity or consistent messaging and appointment were in consistent.
Strategy: Repositioned them in the market as the top choice for cosmetic surgery, unique creative award winning campaigns, and updated web content and positioning.
Results: Created awards winning radio commercials, grew the business to triple booked appointments scheduling 90 days out and continued to see significant growth.
Started: Inbound Calls were low and sales trending down.
Strategy: Local events, Chamber Partnerships, and Creative Radio campaign to localize the brand
Results: Generated 600 new calls in 6 months during the snow and winter months in Iowa