The people behind the strategy.
Founder-led strategy
Senior perspective stays close to the work
Human-behavior insight
Strategy built for how people decide and act
Integrated expertise
Operations, creative, web, digital and media
National client experience
Perspective shaped across markets and industries
HOW THE TEAM THINKS
Strategy starts with people.
The strongest marketing plans connect performance data, business realities and human behavior. LGM’s team brings distinct disciplines together so recommendations can become organized, effective work.
01
Listen before recommending.
Understand the organization, the audience, the existing team and the real question behind the request.
02
Find the useful signal.
Translate reports, advice and market information into priorities leaders can understand and use.
03
Connect strategy to people.
Clarify ownership, expectations and the human factors that influence whether a plan moves forward.
04
Follow through with care.
Bring operations, creative and digital expertise together around the outcomes the organization actually needs.
The work happens in real rooms, with real people.
Workshops, media conversations, live events and collaborative moments show the relationships behind the strategy.
FOUNDER · STRATEGIST · COACH
Meet Liliana Grace.
Liliana helps organizations cut through marketing complexity, uncover the right message and turn ideas, information and opportunities into focused strategies.
She combines marketing expertise, business realities, human behavior and coaching to help leaders understand what is working, align their teams and confidently determine what comes next.
Belmont University School of Music Business · InnerMetrix trained · C.R.M.C. through the Radio Advertising Bureau
THE PEOPLE BEHIND THE WORK
Meet the team behind the work.
Meet the team who help turn strategic direction into organized, creative and effective work.
Jackie Lancaster
DIRECTOR OF OPERATIONS
Born and raised in Tampa, Florida, Jackie grew up with five sisters—an early education in collaboration, compromise and making sure every voice was heard. That foundation helped shape her 25-year career in media operations, where she became known for keeping complex projects organized and cross-functional teams moving forward.
Jackie and her husband, Mark, have shared 36 years together and raised two children. They have called Nashville home for more than 25 years. The couple has completed two full marathons and twelve half marathons together, reflecting the dedication and teamwork Jackie brings to every part of her life. Whether coordinating media workflows or managing team priorities, she brings heart, dependability and a calm, steady presence to the work.
Michael Cawit
DIRECTOR OF DESIGN
Born and raised in Los Angeles, Michael now calls Nashville home. Inspired by the work of Walt Disney and Hayao Miyazaki, he followed his creative interests by earning a degree in Media Arts and Animation. Since graduating, Michael has developed experience across graphic design, motion graphics, film editing and animation.
His range of creative and technical skills gives the LGM team the ability to transform strategic ideas into engaging visual stories across multiple platforms. Michael approaches each project with imagination, thoughtful attention to detail and an appreciation for the way design can connect with an audience. Outside of work, he enjoys spending time with his daughter, Harmony. Together, they can often be found exploring Nashville and embracing their new version of country life.
Ashley Reddish
WEB TEAM MANAGER
Born and raised in Des Moines, Iowa, Ashley now lives in western Iowa with her husband, Scott, and their three children, James, Charles and Haley. A self-proclaimed jack of all trades—and master of some—she has spent nearly 20 years creating websites and brand experiences for businesses and nonprofit organizations.
Ashley believes everyone deserves great design and has made that principle central to her work. Her drive for excellence, curiosity and love of learning help her approach new challenges with resourcefulness and determination. If she does not know how to do something, give her a day and she will find out. When she is not designing or creating shenanigans with her children, Ashley can usually be found knee-deep in another home-renovation project with her husband.
READY TO MAKE YOUR NEXT MOVE?
Bring the question. We’ll help you find the strategy.
Start with the report, recommendation, team challenge or marketing decision in front of you. LGM is available for hourly consulting, ongoing retainers and select full-service engagements.