Untraditional Results
I get questioned often, “Liliana, how can you call yourself a full-service agency when you have such a small staff and some partners? Isn’t that untraditional?” That would be correct. Our business model is untraditional, but so are our results. Our model works. Really...
Drying Paint
Just because you watch the paint dry doesn't mean it will dry any faster. The same is true with marketing. It’s a process, and it can’t be rushed, trying to do so will only ruin your final project. Ever been a part of painting a room in a house? Fascinating isn’t it?...
Your Custom Home
If you have spent any time looking for a Media and Marketing agency you know what to expect. You have been taken to the pretty offices, you have been schmoozed at the nice lunches, you have heard about their expensive accounts. The typical agency tells you they have a...
The Magic Bullet
If marketing was a magic bullet, I would sell it. I would be rich beyond rich. Unfortunately, there is no magic bullet. There is, however, a recipe that, when followed time after time, will produce results. I know this from growing up in Iowa. No, I did not grow up on...
Plan B Marketing
We fix what others break. It started as a joke several years ago but somehow it stuck and it comes up often in our LGM meetings. We fix what others break. What does plan B mean to us? The same thing it means to you. Your plan A for growing the business didn't work....
The Power of Your Dollar
Have you tried digital marketing and it doesn't seem to work? You are not alone. Does it feel overwhelming as to what you should or shouldn't do? You are not alone. Does it feel like you are pouring good money into bad marketing? You are not alone. I was sitting down...
Horton Hears a Who…Do You?
Do you hear your clients? Marketing in the digital space can feel like our friend Horton who was trying to connect with Who-ville. The big-hearted elephant couldn’t see the tiny city of Who-ville and had to rely on the things he heard. In the end, he navigated the...
The Little Screen Strategy
Today it's all about owning real estate on the little screen. Do you carry your radio with you everywhere you go? Your TV? Your computer? Yes, actually, you do. Your smart phone is with you every moment of every day. The same is true for almost every potential client...